There are tales, and there are truths. There is spin, and there is substance. There are events and episodes, successes and failures, valuable lessons and blinding realizations; experiences, in short, that bind a group of people and turn a business into something greater than a commercial endeavor.

There are products that form a connection between a brand and its customers: a favorite jersey, made so by the memory of an unforgettable ride, a speed suit that brought a personal best within reach, a helmet that kept a loved one safe.

“At the center, you will find Endura, 25 years young and growing stronger each day; governed by a philosophy of Renegade Progress, and driven by an obsession with speed, traceable to its earliest days.”


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